Used Car Business Manager

We’re looking for a highly motivated and results-driven Used Car Sales Business Manager to lead and support our sales team. This role is responsible for maximising sales, profit, and customer satisfaction by ensuring an effective sales process, strong financial product presentation, and consistent CRM management.

Benefits for Business Manager

• Up to 27 days Holiday
• Employee assistance programmes
• Wellbeing courses
• Medicash Healthcare
• Pension scheme
• Life assurance cover
• Employee reward & recognition schemes
• Annual children’s Christmas party & staff party
• Staff discounts
• £1,000 referral award

Responsibilities for a Business Manager

• Lead, coach, and support the sales team to achieve targets for used vehicles, F&I, and accessories.
• Oversee the full sales process: prospecting, qualifying, presenting, negotiating, closing, and handovers.
• Ensure finance, insurance, and warranty products are presented in line with customer needs and compliance standards.
• Actively drive prospecting and customer retention initiatives, including managing CRM and follow-up processes.
• Support and deliver dealership events and promotions to generate additional sales opportunities.
• Maintain up-to-date knowledge of BMW products, competitor offerings, and relevant financial legislation.
• Ensure adherence to company standards, compliance, and brand values at all times.

Requirements for a Business Manager

• Proven experience in automotive sales management or a similar leadership role.
• Strong knowledge of F&I products and compliance requirements.
• Excellent leadership, communication, and negotiation skills.
• Customer-focused with a passion for delivering premium service.
• Organised, target-driven, and able to motivate a successful team.

About Williams Motor Group

We take great pride in delivering excellent service to our customers at all times. With this in mind, the role of every staff member is incredibly important and we are proud to employ some of the best people in the industry. When you join the Williams family, you will receive industry leading training to help you develop skills that will stand you in good stead for a long and successful career with us.

As a family business with more than one hundred years of experience, the Williams Group is one of the leading suppliers of prestige vehicles delivering exceptional sales and aftersales services, the best in the North West. As a long-established professional business, we are continually developing to meet the changing needs of the retail landscape using industry-leading practices and the latest technologies.

Please note that if you do not hear from us within two weeks of submitting your application, unfortunately, on this occasion, you have been unsuccessful.

Ready to take your career to the next level? Apply today and join us in delivering ‘The Difference is Williams'